Filed under: Design, etc, News & Trends
This week, Estée Lauder heiress Aerin Lauder and unofficial First Lady of New York Sandra Lee announced upcoming home lines. Here's how they stack up.It's a good week for anyone who gets excited by new home lines -- or the goings on of New York's elite. After Page Six reported that Aerin Lauder would pull away from the family's beauty business to dip her toes into the lifestyle market, Curbed alerted us that Sandra Lee would also lend her name to a home line to be sold at Sears and KMart.
Which of these women would you trust with your decor? Photos: Getty Images; Andrew H. Walker, Getty.
Let's see how the two ladies-who-launch stack up:
Name: Aerin Lauder
Age: 40
Claim to fame: Heir to Estée Lauder
The Line's Name: Aerin
What She's Saying: "It's about making it easy for the consumer and knowing what she is looking for," Lauder told WWD .
What Others are Saying: "Aerin wants to be the next Tory Burch," sources tell Page Six.
The Backers: Lauder is consulting with VOGUE Editor-in-Chief Anna Wintour and former NBC Universal CEO Jeff Zucker. And she's rumored to have hired White House deputy social secretary Ebs Burnough.
Aerin Lauder's home style seen here in ELLE DECOR. Photo: Simon Upton
What We'd Trust Her With: Budget-busting accessories loaded with low-key bling.
When We'll See the Results: Spring 2012.
Next up: Sandra's line!
Name: Sandra Lee
Age: 44
Claim to fame: Girlfriend of New York Governor Andrew Cuomo and Food Network star
The Line's Name: Sandra by Sandra Lee
What She's Saying: "It's a wonderful opportunity to help their customers live their lives beautifully and simply," Lee said in a press release.
What Others are Saying: "Will holiday themes -- Halloween, Thanksgiving -- be involved in some way? Will the face of gubernatorial boyfriend Andrew Cuomo be rendered onto a plate?" asks Curbed.
The Backers: Kmart & Sears
Her Home Style: White, silver, glass (as seen in VOGUE).
What We'd Trust Her With: Cheerful cookware and dish towels.
When We'll See the Results: Spring 2012
What do you think -- which one would you buy?
And check out the latest news: Hearst & HGTV are set to launch a new magazine this fall!
And check out our past posts about celebrities playing designer:
Justin Bieber to Launch Home Line
Rachel Bilson's Edie Rose Collection Hits the Table
Grown-Up Baby Furniture From Tiffani Thiessen