Lucky Home Magazine: Sniffing Out a Sneak Peek

Filed under: Design, etc, News & Trends

With Lucky magazine set to launch Lucky Home next year, we imagine what the pages will look like. Hint: Don't expect a Domino wannabe.

When Domino and Blueprint magazines folded, it was like the world came crashing down around me. And I wasn't alone. My design-savvy friends were also devastated -- in fact, anyone I ask these days prays for them to come back from the dead. Despite the rise of internet magazines such as Lonny and Rue, there's still a void each month in my mailbox that makes me pine for print. And I don't think I'm alone in that sentiment.




So I got pretty excited when newly-appointed Lucky mag editor Brandon Holley told the New York Times that she plans on launching a spinoff mag, Lucky Home. (A second spinoff, Lucky Kids, is rumored to debut this March.) But I had to wonder: Will it be as good as Domino?

Maybe, maybe not. But we do think it will succeed since it's decidedly different from the much loved shuttered magazine.

As I flipped through my February 2011 Lucky, I felt like Holley was giving us a taste of what Lucky Home might look like: There were a spattering of home-related objects on its glossy pages and a few good design ideas, such as the "Inspiration Board" section, which reminded me that whimsy and color are in.

Even if Conde Nast hasn't officially announced what will fill the pages of Lucky Home, we think we can make some pretty safe predictions -- and yes, hopes:


Lucky Home Prediction 1: Celebrities.
I remember reading once that Lucky decided to start putting more celebrities on its cover because -- let's be real -- celebs sell more magazines, which equates to more $$. Since then, I'm not sure that one cover has hit newsstands without a celebrity style icon. I bet they'll go in the same direction with Lucky Home. Would you be interested in a peek inside Brangelina's pad? Maybe, but that's the kind of editorial I can get elsewhere. The editors at Lucky do a stellar job of taking their magazine off the beaten path so it will be a treat to see how they can spin home coverage differently.

If celebrities are a part of Lucky Home, I'm crossing my fingers it's unlike anything we've ever seen -- I don't want to see just another house tour of perfectly placed and styled items. What if we could peek inside Natalie Portman's kitchen and get the look sourced for us or head over to Katy Perry's studio to see where she gets inspired. The more intimate and closer I can get to really understanding the celeb and their style, the better.

Lucky Home Prediction 2: Shopping, shopping and more shopping.
Lucky is a magazine about shopping and style -- Lucky Home will be the home magazine about decor shopping and style. Domino was slightly more on the style side than the shopping side, but if Lucky Home is a magazine completely chock full of products and shops -- I'm sold. Expect profiles of funky design shop owners and their wares, and roundups of the latest home trends. I'd like to see them recreate the Lucky "City Guide" section, which whisks me away to a new place and shows me what the best shops are.


Lucky Home Prediction 3: Trends.
Lucky's "What I Want Now!" is one of my favorite columns. Not only does it showcase trends, but it stays relevant by using a style icon or fashion trendsetter as inspiration. In the February issue of Lucky, editor Jenny Jang names graphic prints as her obsession for this month. This column can easily be adapted for the home, even this particular trend -- chevron and stripes are everywhere right now.

One column in particular I am dying to see again is the Domino column "Turn this Outfit into a Room." It's the perfect mashup of Lucky and Lucky Home.

Lucky Home Prediction 4: Deals.
Lucky Breaks is one of my favorite sections in the magazine. It's where a handful of companies offer discounts to readers on specific items featured in the magazine. I'm always on the hunt for a bargain, especially when it comes to trendy items. I'd be lying if I said that the deals cheapen the magazine. I want to say that, but I can't. I like deals. I like bargains. I like the feeling I get after getting a good deal. I bet Lucky Home pairs up with some of our favorite design retailers for deep discounts!

Lucky Home Prediction 1: How To.
You can't talk about fashion or decor without a little education. We all have a hard time making things work. The "How To" section of Lucky shows you how to take certain things and work them into your wardrobe. We bet they recreate this section for Lucky Home with room makeovers and fun DIY projects -- maybe it will feel similar to Domino's "Renovator's Notebook."

Lucky Home Prediction 1: Real people's homes.
This month's Lucky column "Lucky Life" takes a look inside interior designer Tamara Kaye Honey's 65-square-foot global-inspired garage-turned-retreat. The premise of this column is to share a reader's favorite room. If this is any indication of what we plan on seeing in the debut issue of Lucky Home, we're the lucky ones.

I could go on and on about what I want to see in Lucky Home. But if they were to take Lucky, clone it and replace the fashion with home decor, I'd be happier than a rabbit with a carrot.

One final thought: Brandon's shoutout to fashion blogs in her "Editor's Letter" was fantastic -- she seems to understand the need to collaborate. We can only hope she'll be just as open to working with design blogs.

For more great design stories, don't miss:
High Gloss Mag Debuts
Cheap Chic Ideas From the House of Color
Cheap Chic Ideas From Jane Fonda's House
Cheap Chic Ideas From Gwyneth Paltrow's Bedroom

 

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