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Exclusive: The New Veranda

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The September 2010 cover and a few pages from the inside. Photos: Courtesy of Veranda.


The 23-year-old magazine has a fresh look thanks to new editor -- and former Domino-ite -- Dara Caponigro. It's not on newsstands until next Tuesday but ShelterPop has an exclusive first look.

Photos: Courtesy of Veranda.



There's a lot of change coming to a newsstand near you -- as we reported back in April, former Domino editor Dara Caponigro was tapped to take over Hearst's glamorous, if not snooty, guide to stylish living at the same time that Stephen Drucker took over Town & Country and Newell Turner rose to Editor of House Beautiful. Now, with rumors that ELLE DECOR's Margaret Russell is days away from accepting the top spot at Architectural Digest (leaving, of course, a new opening at the head of ED!) our heads are spinning with all the switcharoos. But this first look at Caponigro's Veranda is all we need to keep calm and carry on.

Often overlooked on the newsstand by a crowd that prefers the accessibility of House Beautiful or the fashion-influence of ELLE DECOR, Veranda is positioned to take readers by surprise with revamped sections, snappier captions (a Hallmark, of course, of Domino) and some new faces, like Laura Vinroot Poole, owner of the Charlotte, NC clothing boutique Capitol. There's also 10 wish-list ottomans (starting at $695) and their new section "New and Noteworthy" spotlights decidedly non-stuffy items like gold-leafed stools that looks like tree trunks and snappy lacquered boxes in bright orange.

Want more? Check back in on Monday for our interview with Dara! And check your local newsstand on Tuesday the 10th to see those glossy pages in person!



Photos: Courtesy of Veranda.

 

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