Buzz: Angela Adams and Anthropologie Team Up

Filed under: Your Home, Living Room, Design, etc, News & Trends

Angela Adams's new line for Anthropologie is a daydream come true.

When we got the news that designer Angela Adams was introducing a line for Anthropologie, we were naturally excited: Two of our favorite names in home design partnering on a project? Yes, please! Maine designer Angela Adams has partnered with other retailers in the past, but never anyone quite as creative as Anthropologie -- and we couldn't help but think the two were a perfect pair.

The new Angela Adams for Anthropologie line is a small but exciting collection of products. Available online are a quilt and coordinating shams ($58 to $228), a sheet set ($128 to $168), two curtain designs (shown below, from left: "Chickadee" and "Atomic Age," $78 to $108) and three rugs (shown above, from left: "Sweet as Honey," "Velvet Moss," and "Budding Birch," $898 to $1998) -- all classic Angela Adams: Simple, modern and inspired-by-nature.

These designs seem fresher and more nuanced than other products that have resulted from past partnerships with Adams: The "Budding Birch" and "Velvet Moss" rugs stand out as designs that fall squarely into Anthro's boho-sophisticated aesthetic. Based on these products, we've got our fingers crossed that there's more to come in future seasons.

In a statement about the new partnership, Adams said, "It's a daydream of my garden as the ocean...bringing the seascape to my door." With such an enigmatic description for the new line, we were dying to know more. So, we caught up with Angela to hear more about this exciting new partnership. Here's what she had to say:

Why did you choose to partner with Anthropologie?
Anthropologie called us because they love our couture tapestries. We then translated elements of a tapestry into a quilt for them. It was fun to play with those elements and end up with a big beautiful quilt to wrap yourself up in.

The dishtowels were like candy for us -- we LOVE seagulls and it was a treat to pay tribute to them with the towels. [Shown above; available in-store only.] And who doesn't want chickadees to nest in their window curtains?

You have partnered with other retailers (Macy's, Bed Bath & Beyond) in the past, how is this partnership different?
This partnership was really centered around storytelling -- stories that conjure up happy memories of beloved places and the creatures that inhabit them.

How is this collaboration your "daydream?" What specifically is a daydream?
This was a fun challenge -- and that's often where the good work comes from. Our designs are so versatile and can speak so many different moods -- creating a different state of mind depending on scale, color, shape and form. I love having a specific challenge and working toward the best possible translation for that goal. For this partnership we wanted to speak to the Anthropologie customer with our designs and share the things that inspire us daily.

What's your next daydream for your work?
Oh boy, I have so many dreams running right now that they occasionally get tangled up in one another and then morph into an entirely new idea.

 

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