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Thomas O'Brien: First Look At New Collection For Target

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The designer known for his polished style and his love for mixing high and low blogs about simple ways to jazz up your bathroom and his new line of towels, on sale September 18.


Designer Thomas O'Brien; photo courtesy of Thomas O'Brien.


From the very beginning of my career, I've been interested in collecting and designing textiles for the home. I have always liked the ability to adapt a room by simply switching a set of towels or bedding, a living room's pillows or a dining room's tablecloth. Using these items, you can layer and transform with color and pattern in many different styles, from understated and solid to intricate and graphic. Home textiles are one of the easiest and most affordable ways to create change, and they are a great group of practical things to put together over time.

I design bedding and towels for my Target collection, Vintage Modern, and these are always among my favorite things to work on. For me this is about helping people build up the very nice tradition of a linen closet with pieces to be mixed or interchanged. I believe that's how most of us really collect and use our linens, with a set of options that can express different moods, especially in the colors we like. It's not so different from putting together a wardrobe of clothes, and that's exactly how I approach designing these items.

In the bathroom, a fresh new set or color of towels can completely reinvent the space. And the quality of the towels can make the biggest difference on a daily basis in your bathing experience. This season we've improved our classic towel to be extremely plush, soft, and also the most absorbent cloth we've ever introduced at Target. We've also developed a special new bath mat with a subtle yet stylishly textured stripe.

The colors are modern neutrals, spanning rich and dark hues to soft, pale tones that can mixed and matched or used in solid sets. Shades of blues, golden browns and grays, with additions of shell, scarlet and deep violet express both masculine and feminine point of views. These colors also draw quite a bit on classic menswear and suiting traditions, adding a tailored, crisp look to any combination you choose.

Courtesy of Target

 

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