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Design Eye: Core77 Design Awards Trophy

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We recently reported on the Core77 Design Awards. This week, we're celebrating our favorite winning designs in the 15 categories. To kick off, here's a closer look at the grand prize-a custom-designed trophy that recognizes everyone as a winner.

For the first Core77 Design Awards, the web site's editor-in-chief Allan Chochinov commissioned the up-and-coming Brooklyn-based design trio Rich, Willing, Brilliant and Motorola Prototyping Services to create a special trophy. "We tried to re-imagine what such an artifact might be. Working with Brooklyn-based Rich, Brilliant, Willing, we realized that one of the clear disadvantages of most trophies is that there is only one of them. This is fine for individual triumphs and endeavors, but more and more, design is recognized as a team sport--between designers, researchers, engineers, colleagues, managers, clients, and more."

The result? A "trophy to make more trophies out of." Rich, Brilliant, Willing created a mold that allows the trophy to be recasted for contributing members on each team. So often the movers and shakers behind winning designs go unrecognized, so we love that this trophy lets one give credit where it's due. See the categories here and stay tuned for our picks throughout the week!

Core77 Design Awards trophyCourtesy of Core77

 

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