Everyone's excited about the clothes from the upcoming Missoni-for-Target collection. But we should really be anticipating the decor. Here's why.
I was in a meeting when I heard that Target's next designer collaboration was with Missoni -- and would include over 400 pieces that spanned from women's to men's to home. So I did what any normal design-phile on a budget would do: High-fived my coworker. Professional, no. But necessary? Yes. Some things just deserve celebration, even mid-meeting.
And while I'm as excited as anyone to score some Missoni-for-Target frocks come September 13th, I'm certain that the homewares will be the absolute best part of the collection. There will be bedding, dinnerware and if the past Target collaborations offer any clues, melamine servingware and perhaps a spectacular seating option. (Perhaps something to rival the Calypso pouf?)
Looking for proof that the MIssoni home decor will put even the best dresses to shame? Here's my take:
1. They'll be Less Expensive
Not because they're worse quality but because they require less material. And in the case of melamine tabletop, they'll only require that the signature prints are screened on. In the past, designer melamine has gone for as cheap as $1.99 a piece. The current collection has a set of 4 plates for $16. Genius.
2. They'll be More Approachable
Let's be honest -- not everyone wants to wear Missoni. The brand's bread and butter (delicious bread and butter, I'll add) is horizontal stripes and flamestitch...which just doesn't look great on everyone. But know what it does look great on? Lampshades.
3. They'll Last Longer
No disrespect to Target's past clothing collections -- I still have perfectly in-tact pieces that I bought five years ago. But there's no denying that clothes get dinged-up, ripped, washed and ruined way easier than decor. Coffee spill on a knit dress? You bet there will be tears. Coffee spill on a ceramic mug? Par for the course.
Looking for more collaboration news?
Sneak Peek: Crate & Barrel Gets Marimekko Flair
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Converse & Marimekko: Collaboration Alert!
Venturelli, Getty Images
I was in a meeting when I heard that Target's next designer collaboration was with Missoni -- and would include over 400 pieces that spanned from women's to men's to home. So I did what any normal design-phile on a budget would do: High-fived my coworker. Professional, no. But necessary? Yes. Some things just deserve celebration, even mid-meeting.
And while I'm as excited as anyone to score some Missoni-for-Target frocks come September 13th, I'm certain that the homewares will be the absolute best part of the collection. There will be bedding, dinnerware and if the past Target collaborations offer any clues, melamine servingware and perhaps a spectacular seating option. (Perhaps something to rival the Calypso pouf?)
Looking for proof that the MIssoni home decor will put even the best dresses to shame? Here's my take:
1. They'll be Less Expensive
Not because they're worse quality but because they require less material. And in the case of melamine tabletop, they'll only require that the signature prints are screened on. In the past, designer melamine has gone for as cheap as $1.99 a piece. The current collection has a set of 4 plates for $16. Genius.
2. They'll be More Approachable
Let's be honest -- not everyone wants to wear Missoni. The brand's bread and butter (delicious bread and butter, I'll add) is horizontal stripes and flamestitch...which just doesn't look great on everyone. But know what it does look great on? Lampshades.
3. They'll Last Longer
No disrespect to Target's past clothing collections -- I still have perfectly in-tact pieces that I bought five years ago. But there's no denying that clothes get dinged-up, ripped, washed and ruined way easier than decor. Coffee spill on a knit dress? You bet there will be tears. Coffee spill on a ceramic mug? Par for the course.
Looking for more collaboration news?
Sneak Peek: Crate & Barrel Gets Marimekko Flair
Shabby Chic and Michaels: Collaboration Alert
Converse & Marimekko: Collaboration Alert!